The LEGO Company History

The history with the LEGO company begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to start a business selling his hardwood toys door to door in his town of Billund, Denmark. He named his start up business “Lego” – a combination of two Danish terms, “leg godt, ” which meant “play well. ”

In 1958, the company’s founder, Godtfred Kristiansen, trademarked a system to get coupling the plastic stones that would in the future become referred to as PROFANO “Automatic Binding Bricks. inches The invention allowed LEGO to make more diverse and complicated toys.

Following that, LEGO extended it is offerings and began to appeal to both kids. It unveiled a line of “Minifigures” in the mid-1970s that contained human characters with posable arms, and in addition marketed jewelry sets meant for young girls.

Another expansion in 1979 saw the creation of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, between other well-known themes. In 1999, the LEGO Group entered the Star Wars market, launching packages featuring the X-wing jet fighter and NECKTIE Fighter.

Seeing that the company grew, it was required to increase the ability to introduce new products quickly and successfully. To this end, it appointed management consultant Jorgen Vig Knudstorp.

He helped the organization cut down on products on hand and reduce creation time. This individual encouraged the business to build relations with main toy businesses, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

This individual also presented LEGO Strategies, an online community where fans could fill in proposals for new Seglar sets that they wanted to observe produced. This kind of allowed LEGO to test the benefit of new choices and gain feedback ahead of committing to them.